More on private label brands — Progressive Grocer

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Private label brands are seeing a resurgence and Walmart’s offerings are leading the pack when it comes to household penetration:

When it comes to household penetration, Walmart dominated the field with four of the top five private label brands. Numerator found that Walmart’s Great Value brand was purchased by 72.7% of U.S. consumers, Equate was purchased by 51%, Marketside by 44.2% and Freshness Guaranteed by 40%, followed by Dollar Tree’s private brand at 32.5%.

P.S. Grocery is a market segment worth watching right now as more people choose to cook at home. Are you interested in selling more through Walmart this year? Get in touch with us at 8th & Walton today and schedule a consultation.