More on How Serves Up Advertising —

More details on’s ad server, which highlights sponsored products during consumer searches:

“Sponsored product ads on Walmart previously could appear in the 3rd, 5th, 6th, or 12th slots on the first page of search results. Also, ads would fill only two slots at any given time. Marc Lore described this as ‘a very consumer-friendly way’ to grow the advertising business while maintaining a ‘delicate balance.’”

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