JD.com moves into Europe — ChainStoreAge.com

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JD.com is expanding into Europe with two “pick up” membership stores:

JD.com, the second-largest e-commerce platform in China, has opened stores in Leiden and Rotterdam under the brand name of Ochama, which combines ‘omnichannel’ and amazing,’ the company said. Two additional locations are set to open, in Amsterdam (Diemen) and Utrecht.

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