J.C. Penney undergoes its latest makeover — RetailDive.com

J.C. Penney is investing in tech leadership: This is the struggling retailer’s latest attempt at reviving its business:

The tech leadership changes are part of a broader shift in the C-suite. In November 2021, former Levi’s executive Marc Rosen became J.C. Penney’s CEO. His experience in e-commerce was touted as an asset for J.C. Penney’s turnaround strategy.

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