Free shipping swells Walmart+ membership rolls —

Walmart+ has seen a significant increase in subscribers to its loyalty program that offers free shipping as well as other perks:

“Although the total gap between Walmart+ and rival Amazon Prime is still a formidable 100 million members wide, the upstart entry from Arkansas has been trending higher in the first quarter of 2021, at a time when the dominant digital leader has experienced a few months of slippage in its overall share of the category.”

P.S. Walmart+ marks Walmart’s ongoing efforts to dominate retail. Want to improve your relationship with your buyer? Get in touch with us today.