Doug McMillon wants to measure the success of Walmart+ in terms of member satisfaction, not just sales or membership numbers:
“McMillon said the big-box retailer wants to gradually add perks and expand capacity to keep up with members’ orders, such as picking and packing groceries for their unlimited home deliveries. He said it will measure its success by a different number: Its Net Promoter Score, an index that indicates customers’ likelihood to recommend a product or a company.”
P.S. Walmart+ marks Walmart’s ongoing efforts to dominate retail. Want to improve your relationship with your buyer? Get in touch with us today.