Dollar General launches new store concept targeting the middle class — RetailDive.com

Dollar General has launched a new store concept, Popshelf, targeted at middle-income consumers:

“Dollar General was among the small, hardy group that launched new store concepts in 2020. Its first store under the Popshelf banner opened in Tennessee last October, and didn’t get many visits from media or financial analysts. The first analyst who did take a look at the store in person called it the best new concept he has seen in nearly two decades.”

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