Consumers want fast shipping —

Consumers want their products and they want them as soon as possible, even if the desire for fast shipping conflicts with sustainability goals:

“Sixty-one percent of participants in the research firm’s Omnichannel Shopping Fundamentals Survey, which was conducted between Feb. 26 and March 28, said they would like to have orders delivered as fast as possible, compared with 39% who indicated they would accept a slower delivery speed if that reduced the number of delivery trips or cut down on packaging.”

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