Sales of traditional Thanksgiving foods increased early this year, suggesting that consumers are concerned about ensuring that their holiday menus aren’t compromised by supply chain issues:
“Sales uplift of Thanksgiving items in the three-week period ending Oct. 31 was 63%, compared to a historical uplift of 45% in years prior. This trend accelerated during the week ending Oct. 31, 2021, with sales lift up 86% compared to a historical average of 54%, driven largely by sales of wet broth/stock, turkeys, pie pastry filling and stuffing. Following widespread media reporting on supply chain challenges, 34% of consumers reported they are stocking up on certain items because they are concerned that the products might not be available the next time they shop.”
P.S. Grocery is a market segment worth watching right now as more people choose to cook at home. Are you interested in selling more through Walmart this year? Get in touch with us at 8th & Walton today and schedule a consultation.