Consumers shop early for Thanksgiving — SupermarketNews.com

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Sales of traditional Thanksgiving foods increased early this year, suggesting that consumers are concerned about ensuring that their holiday menus aren’t compromised by supply chain issues:

“Sales uplift of Thanksgiving items in the three-week period ending Oct. 31 was 63%, compared to a historical uplift of 45% in years prior. This trend accelerated during the week ending Oct. 31, 2021, with sales lift up 86% compared to a historical average of 54%, driven largely by sales of wet broth/stock, turkeys, pie pastry filling and stuffing. Following widespread media reporting on supply chain challenges, 34% of consumers reported they are stocking up on certain items because they are concerned that the products might not be available the next time they shop.”

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