Consumers Pushing forward with Omnichannel Shift — GroceryDive.com

There likely won’t be any going back when it comes to how people shop for groceries (and other items) in the United States. Consumers are pushing forward with the omnichannel revolution:

“More consumers are using online channels not only to purchase goods, but also to compare prices, to research and to identify physical stores, the marketing research firm noted. Nielsen’s findings support its prediction that a post-pandemic environment will not witness a wholesale return to pre-pandemic retail habits, but rather that omnichannel shopping options for consumers are here to stay.”

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