Consumers plan to shop early this year — RetailDive.com

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Consumers plan to shop early this year to ensure getting the best deals and just the right gifts for family and friends:

“As for reasons why they’re shopping earlier, 45% said they want to make sure their desired items are available, followed by those who wanted to access early holiday deals (42%) and get their purchases on time (42%), according to the survey. Holiday shoppers are planning to spend an average of $637 on gifts and other holiday-related items.”

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