Consumers increase purchases of store brands & private label goods — Marketwatch.com

A recent study shows that many consumers are turning to less expensive store and private brand goods to save on household expenses:

“Nearly one in five grocery shoppers in a national survey reported buying more private-label or store-branded goods to save money, according to a report released Wednesday by the Conference Board. ‘As in previous downturns, this change in spending patterns may be slow to reverse, with many likely to stick to cheaper products and sales channels over name brands,’ it said.”

P.S. Walmart leadership has made significant improvements to its private-label offerings.  Get in touch with us today to schedule a consultation.