As prices soar, consumers choose chicken over beef —

The price of beef is on the rise and consumers are responding by buying more chicken:

But as beef prices continue to increase, consumers may begin to ‘trade down’ when deciding which protein to purchase, CoBank said, with chicken most likely to benefit. The USDA is expecting a slight decline in beef consumption in 2022-23 as domestic supplies fall with shrinking cattle herds and growing exports, CoBank noted.

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