Focus on Suppliers

This week on Focus on Suppliers:

Focus on Suppliers is the only TV show designed for Walmart suppliers. The show covers Walmart, Sam's Club, and the consumer product companies that are represented on the shelves throughout the country and around the world. Our focus is on the insights, trends, and best practices to help suppliers grow their business.

Focus on Suppliers broadcasts weekly on KNWA-NBC  Saturdays at 6:30 p.m. CST and Sundays at 5 a.m. All episodes and extended interviews are available on YouTube and Vimeo immediately after the TV broadcast (7 p.m. CST). The show is also available via podcast on iTunes.

Guests include current and former Walmart executives, leaders in CPG, business journalists, authors, university professors, consultants, and suppliers — all with knowledge about how business is done in the Walmart supplier community.

Special Features:

In Focus

Focuses on branding, innovation, product launches, seasonality, creative marketing, lessons learned, strategies for success, etc. Recent guest companies have included Tyson, Mattel, Martha Stewart, Nickelodeon, Nature's Bakery, and more.

Retail Insights

A 2-minute special feature. It is a conversation between a company representative and a FOS interviewer in which the sponsor discusses a case study, research finding, trend or insight of great interest to suppliers and Walmart leadership.

Heart of Business in NWA

Emphasizes the importance of suppliers' community involvement.  This special feature informs suppliers how to participate and highlights upcoming charitable events in Northwest Arkansas.

Millennial Minute

A 1-minute feature in which millennials are the focus - using case studies, research, trends and habits of this desirearable buying group.

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