FUNDAMENTALS OF DIGITAL MERCHANDISING FOR LEADERS

This 1-day workshop is aimed at retail and consumer brand leaders seeking to understand the fundamentals of digital retail, the evolving omnichannel consumer, and how to manage, lead, and organize an integrated omnichannel business unit for maximum effectiveness.

Dates & Locations
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You Will Learn

  • The fundamentals of digital retail and the modern consumer

  • The contrast between traditional, evergreen world-class merchandising and aspects of digital merchandising best practices

  • The key elements of digital retail merchandising

  • The most important digital retail KPIs and how to measure and optimize omnichannel retail performance

  • What the emerging digital-first retail organizational design looks like, and how to assess the current state of your business

THIS CLASS RUNS FROM 9 A.M. TO 5 P.M. CST.

IN PERSON WORKSHOP AT THE LEDGER 

240 S Main St., Bentonville, AR 72712

PRICE: XXXX

This class is also available as a live Zoom webinar. If you prefer to attend the live webinar, click HERE.

 

Requirements

This class is for Walmart or Sam’s suppliers.

Meet Your Teacher

Scott Benedict is an accomplished retail merchant, educator, consultant, author, advisory board member, keynote speaker, and digital retailing executive with more than 35 years of diverse experience spanning traditional brick-and-mortar retailing, eCommerce, omnichannel, and international retail merchandising and operations.
Scott was a founding member of Walmart’s first eCommerce team and served as the Director of Site Merchandising & Web Analytics for SamsClub.com, as well as senior roles at BestBuy.com and Groupon.  He also served as an Executive Professor and the Director of the Center for Retailing Studies at Texas A&M University’s Mays Business School.  He sat on the Advisory Boards for the Texas Retailers Association, the Dallas-Fort Worth Retail Executives Association, and the Northwest Arkansas Tech Summit.  Scott also hosts a podcast series titled “The Digital Front Door” as a Contributor to Doing Business in Bentonville, an organization dedicated to promoting and educating the community on omnichannel retail.

Scott Benedict - Vice President of Education Growth

Enroll Today!

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