8th & Walton supports Walmart suppliers three ways:
- Walmart supplier training classes
- Custom advisory and one-on-one training
- Full service support
In part three of our “What Is 8th & Walton” series, we discuss how our team actually does the work for Walmart suppliers through full service support. From item setup to weekly reporting and analytics to penalty elimination, we dedicate a team to work for you each week. To learn more about this full service support, simply fill out this quick form for a free 15-minute consultation. A Walmart expert will reach out to you this week!
This week’s podcast (click the play button above to listen) features three team members working closely with suppliers to improve their Walmart business. We’re joined by Jeff Clapper, President and CEO of 8th & Walton, Mark Stallcup, VP of Supply Chain, and Steven Bertram, VP of Supplier Solutions.
What supplier needs these services?
We started our conversation by asking Jeff about the suppliers that can best benefit from 8th & Walton’s full service support:
“Really any company that has some level of engagement selling to Walmart,” Jeff began. “Maybe they’ve just received a ‘yes’ from a buyer. Maybe they’ve worked with Walmart for months or years and they realize there’s a lot more they need to learn to be successful.”
Jeff also pointed out full service support isn’t for the supplier just looking for a “quick win.” It’s for the business wanting sustainable growth and lasting success over time.
“Our full service support really is for that supplier who aspires to build a lasting and mutually beneficial relationship with Walmart,” he continued. “They’re not looking for a quick win or a one-off shipment. They want a long-term successful partnership with Walmart, one where all parties are gaining and growing. Any business focused on profitable, sustainable growth with Walmart is a great client. Whether they’re already in Walmart or just starting out and realizing all it’s going to take, we have a team dedicated to helping them be successful.”
Maintaining Walmart.com Item Pages
Suppliers may understand full service support from 8th & Walton includes things like pulling those Monday morning reports, analytics, item setup, Walmart accounting, researching deductions, lowering penalties, and other tasks. But one part of the business, which is still a struggle for many suppliers, is building and maintaining item pages on Walmart.com. Steven explained why this is a challenge for Walmart suppliers and how his team takes this work off their plate.
“What a lot of suppliers understand now is e-commerce is a more significant portion of their business than it was in the past,” he explained. “What some don’t understand is how to succeed on Walmart.com’s platform. Not just Walmart.com’s platform, but the fact that there are two platforms: one that is relevant for product shipping from Walmart.com or the supplier to the consumers’ homes, and also the business of online grocery pickup and delivery. These two can be linked if the supplier has an item that lives on both sites, and we can do things to drive business in unique ways on both sites.
“We work to optimize the suppliers’ item pages with rich content like pictures, videos, documents, comparison tables, and more,” he continued. “We also work to improve their SEO (Search Engine Optimization) to make sure their items show up well in Walmart’s organic search rankings. We understand the Walmart algorithm and what drives those searches. We help our clients identify what keywords and key phrases are important so they can improve their ranking.”
Issues Facing more Walmart Suppliers
We concluded our conversation by discussing some of the biggest challenges facing suppliers and how the team at 8th & Walton helps. Mark explained one issue is just keeping up with all the new tools Walmart creates to improve business.
“There are a lot of new dashboards showing up in Retail Link®,” he concluded. “Walmart has been spending a lot of money to correct the flow of merchandise inside their networks. Now, they’re moving upstream. They’ve created these dashboards to give visibility upstream to manufacturers, transportation companies, and any third parties involved in the supply chain.
“The dashboards give us root-cause. Rather than just being instructed to improve the accuracy of scanning labels, the dashboards tell us when it was wrong, where it was wrong, and how many were wrong. Now more and more of the inaccuracies are coming with penalties. What we do with our clients is get to the root-cause quickly. The sooner that’s done, the fewer fines go out the door.”
(If you would like to know more about full service support, contact us for a free 15-minute consultation with a Walmart expert.)