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SKU Rationalization
Overview
The issue of range rationalization and assortment editing has been top of mind for both retailers and vendors over the last 18 months. Walmart’s Project Impact has been at the vanguard of this initiative, removing around 15% of SKUs from US Supercenters.
What has this meant for suppliers active in different categories? Walmart insists that the changes have lead to improvements in shopper convenience and increased efficiency.
But what is really going on within the retailer and what does this mean for suppliers and for shoppers?
This webinar is based on original research conducted by Planet Retail, the leading provider of global retailing information, from news and analysis to market research and digital media. Covering more than 7,000 retail and foodservice (HoReCa) operations across 140 markets around the world, many of the world’s leading companies turn to Planet Retail as a definitive source of business intelligence.
In this course, you will learn:
- How to prepare your business against the challenges that SKU rationalization poses
- What is driving the changes behind SKU rationalization?
- What are the implications for vendors that are impacted by SKU rationalization?
"I was very pleased with the interactive aspects of this series. Every one of our questions were answered... and then some."
