Shopper Centricity
Overview
This online course examines how Walmart is becoming more and more ... the ultimate gatekeepers to their customers. We will outline the motivations that are driving customer centricity and the key challenges facing retailers. A critical resource for suppliers looking to find out about the implications of becoming more Customer Centric.
This webinar is based on original research conducted by Planet Retail, the leading provider of global retailing information, from news and analysis to market research and digital media. Covering more than 7,000 retail and foodservice (HoReCa) operations across 140 markets around the world, many of the world’s leading companies turn to Planet Retail as a definitive source of business intelligence.
In this course, you will learn:
- How Walmart is placing shoppers at their core
- How Walmart is rationalizing SKUs in order to increase the relevance of its assortment
- How Walmart is engaging directly with shoppers via social media
"The information we gleaned from the "Shopper Centricity" webinar saved us valuable time and resources, allowing us to understand the lay of the land and move quickly to develop a strategy that fit with those of Walmart."
