Merchandising with Clarity
Overview
The success of an item is largely dependent on how that item is merchandised in the store. In this course, you will learn how to better understand merchandising at the store level and what messages are communicated to customers at the shelf/display level. Application of this knowledge will better enable you to compete and survive in this competitive merchandising environment.
In this course, you will learn:
- Store within a store
- Driving productive promotional space
- Shopper messaging
- Preparing for a store walk with the buyer
- What defines merchandise clarity
- Maximizing “my space”
- How it all comes together
