Category Roles - What do they mean?
Overview
Every category or in some cases individual items have a role or function, such as; driving traffic, generating sales, establishing pricing image, etc. In this course, you will learn the expectations of suppliers for "Win, Play and Show" roles, and the potential impact to your current business model.
In this course, you will learn:
- How to compete for the category role
- "Win, Play, Show" roles versus traditional category roles
- Meeting the expectations of the category role
- Implications of the category role to key financial metrics
- How to manage a smaller portfolio of products
- Surviving the consequences of the category role
- Staying on top
