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The Shoppers Journey
Runtime: approx. 9 minutes
Preview
Description
The shopping landscape has evolved over time. Brands are no longer in control. It's the shopper that reigns supreme today. It's not enough to just know your consumer, you must also understand your shopper. Learn more about how to engage your shopper in their unique journey to create a phenomenal experience that they won't forget.
About the Guest Speaker
As a MARS Account Planner, it is Ali Whitaker's responsibility to identify rich insights related to the consumer and shopper. She has been instrumental in bringing the Shopper’s Journey to life, leading training sessions both internally and with clients. Additionally, Ali is responsible for strategy development, facilitating brainstorming sessions and inspiring thought leadership by disseminating relevant information and trends to the organization and clients on a regular basis.
Price: FREE!
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