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School of Category Management & Shopper Insights

Wal-Mart is making revolutionary changes with respect to Category Management & Shopper Insights. Category Management is in transition from a tactical discipline into advanced strategic consulting. Shopper Insight Management is becoming more important in making strategic category, brand and assortment decisions.

8th & Walton is uniquely qualified to help you and your organization win in this new environment. We have partnered with top firms in the field to construct industry leading courses.

Each course in our growing series has been designed and developed working in close collaboration with some of the best and brightest minds in their respective practices and has been evaluated by key members of Wal-Mart's supplier community.

8th & Walton's School of Category Management & Shopper Insights is designed to provide Wal-Mart suppliers with the knowledge that will enable their team to thrive in this new and exciting age of mass retailing.

Participants can complete these courses in Bentonville and in major cities throughout North America.

Our Course Offerings

Maximizing Category Potential

Strategic Category Management


Collaborative Partners

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