Strategic Category Planning
Overview
"The new currency of category management is shopper strategy and insight."
- Wal-Mart Category Management
Strategic Category Planning focuses on highly anticipated changes in 2008/9. Wal-Mart's increasing role in category management could radically re-define the roles of Category Analysts & Advisors. The role of Wal-Mart Marketing will also impact category strategy.
Are you familiar with Wal-Mart’s New Category Management Process? We’ll go over it in detail and review how Category Strategy can revolutionize the modular review process. Will your company’s category team be prepared to deliver?
In this course, you will learn:
- Defining the existing and new landscape of Category Management
- Review Wal-Mart’s new Category Management Process Wheel
- Essential skills and those that could be relegated in the future to administrative functions or absorbed by Wal-Mart
- Elements that can be utilized to succeed in the new Wal-Mart Category Management world
- Custom Shopper Insight tools and examples
- Category Strategy- pricing/ mix/ incrementality
- Where are you on the merchandising ladder? Is that step very crowded?
- Take home list- initiatives for each participant once back at the office