Strategic Category Management
Retail Training Objectives
The old way of handling category management won't produce the results your company wants and needs. In this course, you'll master new tools and new ideas about category management, including Walmart's new expectations .
Get ready for a paradigm shift with this workshop.
In this course, you will learn:
- The Walmart organization and new expectations for suppliers
- The Walmart category management wheel and what it means to you
- Seeing the forest for the Decision Tree
- Implications for a focus on Brand Aspirationals
- The real definition and common misconceptions
- KVI's (Known Value Items)
- Clarity of Offering
- The new matrix organization
- Decision maker identification (including key influencers and traps)
- Win, Play, Show - Challenges, opportunities and strategies
- New strategies and practice: true share, manifest reality, strategic assortment ladder theory, trip mission theory, private label theory and defense, substitutability and incrementality theory
"Every page of my handout is covered in notes. The instructor was very good and gave additional information besides just what was covered in the materials. This course really helped me understand how to think more strategically about category management."
Michelle Brewster-Townzen, US Henkel (Dial Corp)
