SKU Rationalization - brought to you by Planet Retail
Learn about Walmart's ongoing efforts to reduce the number of SKU's in their stores. Click here for more information.
Strategic Category Management
Overview
In this course, you will learn the critical differences that make the value of today's category management irrelevant to the new Walmart as well as the essential tools necessary for driving results through adding the right kind of value.
In this course, you will learn:
- The Walmart organization and new expectations for suppliers
- The Walmart category management wheel and what it means to you
- Seeing the forest for the Decision Tree
- Implications for a focus on Brand Aspirationals
- The real definition and common misconceptions
- KVI's (Known Value Items)
- Clarity of Offering
- The new matrix organization
- Decision maker identification (including key influencers and traps)
- Win, Play, Show - Challenges, opportunities and strategies
- New strategies and practice: True share, manifest reality, strategic assortment ladder theory, trip mission theory, private label theory and defense, substitutability and incrementality theory
"Every page of my handout is covered in notes. The instructor was very good and gave additional information besides just what was covered in the materials. This course really helped me understand how to think more strategically about category management."
Michelle Brewster-Townzen, US Henkel (Dial Corp)
