SLWM102 - Selling to Walmart Mexico & Central America
Retail Training Objectives
Walmart's merger of its Mexican and Central American operations into one fast-growing business unit has opened new doors and provided exciting opportunities for companies from all over the world.
Learn from former buyers and current suppliers to Walmart Mexico & Central America who have very successfully managed, grown, and launched businesses in various categories throughout the Americas. These experts will teach you the fundamentals of doing business with Walmart in-country, and share best practices that will help you develop a plan while mitigating risks and conserving resources.
In this course, you will learn:
- Market Overview (history, formats, buying structure)
- What Makes Walmart Mexico & Central America Different
- What’s Expected of Foreign Suppliers
- Weighing the Opportunities & Risks
- Laws, Rules & Regulations
- Where Suppliers Have Failed
- The Selling Cycle
- Negotiation Techniques
- Product Testing Requirements
- Labeling & Bar Coding
- EDI & Payments
- Replenishment Basics
- Promotional Planning
"I would have never imagined that the buying/buyer process would be so different. Even if you think you know how to sell to WalMex, take the course because you don't."
"This workshop was an outstanding investment of our training dollars. Rather than a standard dry presentation, this workshop actually gave us information that we can use (a novel concept!). The fact that the instructor could tell us what to expect from buyers - who they are, how they work, why they work the way they do, etc. - gave us all tremendous insights that we can begin using right away."
Debbi Logan - National Sales Manager
Free Follow-Up FOREVER!
Our instructors will always be available to answer questions about anything covered in your class.
Webinar Note: To ensure the best learning experience, we strongly advise the use of both a webcam and dual monitors. If you do not have access to dual monitors, we suggest printing the class notes prior to attending.