Selling to Walmart: Mexico & Central America
Retail Training Objectives
Walmart's merger of its Mexican and Central American operations into one fast growing business unit has opened new doors and provided exciting opportunities for companies from all over the world to navigate a once complex system, make connections and pitch products.
This full day course is taught by former buyers and current suppliers to Walmart Mexico & Central America, who have very successfully managed, grown and launched businesses in various categories throughout the Americas.
These experts will teach you the fundamentals of doing business with Walmart in Mexico & Central America and share best practices that will help you develop a plan while mitigating risks and conserving resources.
In this course, you will learn:
- Market Overview (history, formats, buying structure)
- What Makes Walmart Mexico & Central America Different
- What’s Expected of Foreign Suppliers
- Weighing the Opportunities & Risks
- Laws, Rules & Regulations
- Where Suppliers Have Failed
- The Selling Cycle
- Negotiation Techniques
- Product Testing Requirements
- Labeling & Bar Coding
- EDI & Payments
- Replenishment Basics
- Promotional Planning
"This workshop was an outstanding investment of our training dollars. Rather than a standard dry presentation, this workshop actually gave us information that we can use (a novel concept!). The fact that the instructor could tell us what to expect from buyers - who they are, how they work, why they work the way they do, etc. - gave us all tremendous insights that we can begin using right away."
Debbi Logan - National Sales Manager
"As a current vendor to Walmart in the U.S. this course was an eye opener as I would have never imagined that the buying/buyer process would be so different. Even if you think you know how to sell to WalMex, take the course because you don't."
