Selling to Walmart Brazil
Retail Training Objectives
Walmart has grown it’s business in Brazil from just 5 units when entering in 1995 to nearly 500 today. And an accelerated rate of expansion is expected in the years to come.
This full day course is taught by former buyers from Walmart Brazil who have mentored scores of suppliers and helped them successfully manage, grow and launch new products in various categories and store formats.
These experts will teach you the fundamentals of doing business with Walmart in Brazil and share best practices that will help you develop a plan while mitigating risks and conserving resources.
In this course, you will learn:
- Market Overview (history, formats, buying structure)
- What Makes Walmart Brazil Different
- What’s Expected of Foreign Suppliers
- Weighing the Opportunities & Risks
- Laws, Rules & Regulations
- Where Suppliers Have Failed
- The Selling Cycle
- Negotiation Techniques
- Product Testing Requirements
- Labeling & Bar Coding
- EDI & Payments
- Replenishment Basics
- Promotional Planning
