Leveraging Shopper Insights

Overview

Our Leveraging Shopper Insights course offers both a strategic overview and detailed case studies which show the applied value of leveraging shopper insights and which techniques are appropriate for your business.

Wal-Mart's new Category Development Process features Shopper Insights as the second step in every modular review process. Learn what you can bring to the table going forward to have the greatest impact on category strategy and performance.

In this course, you will learn:

• Wal-Mart and Spectra - the basics of demographic data
• Wal-Mart’s new customer segmentation & what it means to you
• What do “Brand Aspirationals” mean to me and my business at Wal-Mart?
• Ad Hoc custom clustering through Retail Link^®
• Custom Research Overview- your budget and your needs vs. ROI
• Qualitative- Focus Groups/ Intercepts (Case studies, benefits, & limitations)
• Quantitative- Survey research/ Panel work (Case studies, benefits, & limitations)