Growing Global - An Introduction to Selling to Walmart International
Retail Training Objectives
Did you know that Walmart is by far the world's largest retailer and operates more than 5,260 stores in 27 countries outside of the United States?
This spells tremendous opportunity for any producer of consumer products interested in expanding their business in some of the world's fastest growing markets, particularly during this current period of slow economic growth in the U.S.
This seminar offers an inside look at Walmart's global operation and provides participants unique insights which will allow them to capitalize on the company's rapid international expansion.
This course is taught by Mike Cockrell, a 31 year veteran of Walmart whose assignments included Chief Merchandising Officer for Walmart India, VP of Marketing (U.S. and International) and VP of Operations. Participants will learn where the greatest opportunities exist for selling to Walmart on a worldwide basis as well as factors that every supplier must consider before taking the leap into international trade.
In this course, you will learn:
- Market Overview
- Choose the Right Market(s)
- Getting Started
